Welcome to your world! The Persicope App is shaping communities and “teleporting” people across the globe every day.
Who needs travel, you can live the worlds experiences right from your back yard. It’s one reason smart brands like Tag Heuer invited Periscopers like @Euromaestro to their exclusive tennis event – and something we are sure to see more of (video in the tabs below), but it’s also why normal everyday people are loving Periscope, in particular for sharing life’s beauty and travel.
Don’t know anyone on the other side of the world? That’s okay, use Periscope’s Global View in Map mode (not list) and scroll the map of the world to find who is live now!
It couldn’t be easier to connect and start watching.
To scope or not to scope. I never can predict when they will come and feed. You can’t control hummingbirds. pic.twitter.com/KvUAinVx2m
— revbeej (@revbeej) May 20, 2015
You can follow @revbeej on Persicope for incredible daily moments like the one above!
So how do you get involved? Here’s a starter. When you first get on Periscope, the interface is fairly straightforward. If you’ve never seen it, watch some of the videos in the tabs below to get a quick sense of what we are talking about. I’ve marked up the video featured below of @EuroMaestro’ broadcast to show you a little bit of what the app does. Keep in mind the video is the “web view”. Web View means that people can watch you live, even though they don’t have the app. 
You’ve downloaded the app, then what?
Once you’ve downloaded the app, because of it’s integration with Twitter, it’s easy to find people you are already interested in to follow, and it also helps people you have already connected with find you as well. The features are super simple, so within about 2 or 3 minutes of downloading the app, you’re ready to broadcast. Here are a few simple tips that are not evident, that can help you going into your “show”. Remember that if you are broadcasting or watching when you’re not on wifi, you may have charges on your mobile bill. Adjust your plan if necessary – Periscope is addicting!
The basics once you are in:
Watch other’s broadcasts before jumping in yourself, these tips help just get your senses around the app as you jump in or continue to watch & participate:
1.Once in a broadcast, swipe to the Right and you can see the name of the broadcast you are watching, the broadcaster, and most importantly – the ability to share the broadcast. Hit share and you can invite all your followers OR just a few. The people in the broadcast will see you’ve invited others to join in. Use the comment feature to talk to your friends about what you’re seeing when they join, think of them as your guests at the party.
2. Tapping the screen gives hearts – read more below to understand why you want to do this! Don’t be afraid to participate in giving a rainbow of hearts by tapping multiple times, it’s not only pretty but shows the broadcaster that you’re enjoying their show.
@Revbeej is another great person to follow, here he is showing some love for the people he enjoys by writing a list on his broadcast
3. If the view is not vertical, it’s okay! Just turn your phone, unlike other apps it will not mess the whole thing up – people seem to love the landscape view, don’t be afraid to give it a try.
If Facebook and Twitter and Instagram are all about putting your best/prettiest/wittiest but perhaps false face forward, the roughshod, ephemeral nature of this next generation of social networking promises to do something different: capture life, in all its messiness, as it unfolds in real time. – Kevin Sintumuang, Wall Street Journal
Broadcasting Tips
Choose a title for the broadcast that lets people know what they are stepping into. Some people have said Periscope is like a teleportation device, you can be anywhere in the world, sharing the simplest moments with someone – like walking a dog, to viewing exclusive events. Make it clear so that people who tune in want to be there and stick around to enjoy those moments with you. Tell people a couple of times during the broadcast where you are and what you are doing. Even if you put it in the title, people seem to join in and forget. Don’t leave them confused. Remember it’s like you are hosting a party and all these wonderful people are your guests. Ask people where they are from! It’s the most global interaction I’ve seen in any of the social media tools – mainly because it’s so concentrated into such a short time. You’ll be amazed where your viewers are coming from! If you are going to discuss something specific, like a blog post, your web page or any other item people might want to reference, consider having it pretweeted, or have a white board or even a notepad available to write out what you’ve mentioned for people to take note.
Great broadcast watch it on #periscope by @euromaestro Maria Sharapova Kei Nishikori #tennis https://t.co/kQVIO9TnfU pic.twitter.com/C1CzqFGc9m — Mila Araujo (@Milaspage) May 18, 2015
Conversation moves FAST on Periscope and you never know where it will go. Be prepared if your objective is sharing information further than general discussion.
What’s with the hearts?
Hearts are a way of showing applause or agreement or support or gratitude.
Thank people for sharing them, and if you don’t know your viewers consider clicking on their names after your broadcast and following them back. Chances are if they enjoyed your broadcast, they probably have similar interests and you might enjoy theirs, as well as the people they already have connected with. My friend @DavidJBushell on twitter does an amazing job of curating a strong community on Periscope. He broadcasts a sunset every day, and the conversation is always great and the people there are all amazing. I am loving some of the folks I have met through him, he is a great example of a simple broadcast, really delivering value and enjoyment.
Now for some questions, You’re Broadcasting – now what?
Here are some questions I’ve come across various times that I think will help the beginner broadcaster, and please do join in on the comments of this post to share your ideas and questions too!
Do you have to have an iPhone or the Periscope App to watch a broadcast?
No. If you Tweet the link out via Twitter when you start the broadcast, anyone on the web (not a mobile, but on the WEB) can click on the link and they will be brought to a live stream on their browser.
Should you always Tweet out the link to your broadcast?
You might think that this is a given, you want to publicize your broadcast and get more viewers, so why not? Right?
I think you may want to consider a few things first like:
- Is your Periscope broadcasting in line with your twitter following?
![example of conversation on Periscope - Web View]()
- Why do people follow you?
Once you think about this, ask yourself if you are adding value to your Twitter followers by broadcasting every one of your Periscopes. Perhaps you want to be selective, or come up with an appropriate strategy for your own audience around this.
If you will use Periscope to make your way into new communities, then also remember you will need to find a way to connect with those new communities not already familiar with you. Consider Hashtagging your Periscope when you tweet it out with Hashtags related to the areas you want to be seen in.
If I don’t tweet out my link, no one will watch. FALSE
One of the coolest things about Periscope is that when you are broadcasting live, your followers are notified, but in addition to that you also end up on a broadcast list. At this time, you will still attract a good number of participants just by creating an interesting title. Something to think about…
You will need props and tools. TRUE but not necessary
This is a pretty cool opportunity to find ways to use this new medium. You will be meeting many new people from around the world. This may be the first time they meet you, and if you want to keep them coming back, consider finding ways to help them remember you. Brian Fanzo, of iSocialFanz.com, wears a signature hat, keeps props or screens in back of him with his information. It makes it hard to forget him, or wonder who he is or how to learn more.
I’ve seen people use mugs with their website on it, put images in back of them within the screen shot as well. Give it some thought. It all depends on what you want to accomplish and how mobile you are!
Trying to capture something can be difficult when you are moving around a lot. Consider a selfie stick if you want to bring yourself into the picture at more then at arms length, or for extended shots. You should also consider a stand of some sort, if you are not going to be moving around, it will allow you to create a clear image.
In my first list, I suggested having a white board, this is a great way to jot things down fast and get a visual to your viewers if they need it. You can also use a pad. Sometimes good old fashioned tools are just as useful!
3 Video Examples from Periscope
Not yet convinced to try Periscope, you can sample the experience below: Learn by exploring an exclusive Tennis event in Paris in Tab 1, A Protest in Montreal in Tab 2 and a Marketing discussion in Tab 3
There is a slight delay for web viewers & web viewers can not participate directly, they have to resort to tweeting or other means, but none of it shows up within the web view of course. Still a really cool event to watch – EuroMaestro was also featured in this Wall Street Journal article here, check it out:
The next one is an example of a Persicope re-broadcast from my camera download. You notice the Comments and Hearts are not visible, so sharing the content later from the download creates need for consideration in how to use the content because it kind of makes a person seem like they are talking to themselves – right?
In a related video, here is their G+ version
Keep in Mind : Stream is only available for 24 Hours – Upload for Rebroadcast
Want to keep it for later? You’ll have to save your stream for rebroadcast (replay) within the app. Make sure to set this up in your settings – or it will disappear. People who follow you can still watch you for up to 24 hours if you do this simple step. If you want to save it to Camera Roll (you can see an example of this in the Montreal Protest Video tab above), remember you will lose ALL hearts and Participatory comments. So you can save it for yourself and upload it to Youtube or somewhere, but the camera roll will only capture your camera’s view – not the app’s.
One last tip for broadcasters:
Don’t lose your content, consider creating a Periscope Gallery – or what I’ve introduced as a #scopefolio. Check out an example and the video where I talked about it here
In my next articles, Ill be focusing on Periscope for Events – some tips for Event Producers & Broadcasters. I am also working on a very cool Google Hang Out with a couple of awesome Periscopers who you’ll want to get to know!
Of course the list of “wants” on the next update is a big one, so I’ll focus on a post on that later this week.
Follow Claire who broadcasts amazing sights and tours of Paris every day. With strong conversation and knowledgeable dialogue. She’s a pleasure to follow!
Have something you want to share about your live broadcast experience or a cool broadcaster we should get to know? You can tweet the community using the hashtag #PeriChat – or add your comments to this blog below!
You can follow me on Periscope @Milaspage – hope to see you soon. I’d love to know where in the world you’ve been traveling to and what you’ve been seeing!
The post In Depth Overview of Using #Periscope + Tips to Broadcasting & Building Community | VIDEO | #Perichat appeared first on Perspectives.
